Marketing Distinction Marketer
Thank you for reading the December issue of Marketer. Below are links to sources or further reading suggestions by the authors of the articles.
Flip the Script: Win the Talent War by Treating Employees Like Customers, Elizabeth Tuico
- https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/8-tips-for-creating-a-wiki-everyone-will-use
- https://www.adp.com/spark/articles/2021/07/8-keys-to-creating-an-effective-employee-handbook.aspx
- https://www.fastcompany.com/90854094/4-rules-for-winning-techs-talent-war-in-2023
- https://www.psohub.com/blog/the-evolution-of-hubspots-company-culture
- https://hire.trakstar.com/blog/25-recruiting-tools-and-documents-every-company-should-have
- https://blogs.gartner.com/alexandra-earl/2021/05/13/the-case-for-persona-creation-to-support-employee-communications/?ictd%5Bmaster%5D=vid~3b46fda7-3176-4ca7-8d48-e3cd1c9c6433&ictd%5Bil2593%5D=rlt~1683552677~land~2_16465_seo_9acb0297d2f89056a8a21778872fd8c4&ictd%5BsiteId%5D=40131&_gl=1*ywv0qo*_ga*MjgxNjM5MzczLjE2ODM1NTIyODU.*_ga_R1W5CE5FEV*MTY4MzU1MjI4NS4xLjEuMTY4MzU1MjY3NS42MC4wLjA.&_ga=2.184095458.553256050.1683552285-281639373.1683552285
- https://blogs.gartner.com/emmett-fitzpatrick/2023/03/30/tech-layoffs-bank-failures-whats-next-lessons-for-communications-in-uncertain-times/?ictd%5Bmaster%5D=vid~3b46fda7-3176-4ca7-8d48-e3cd1c9c6433&ictd%5Bil2593%5D=rlt~1683552817~land~2_16465_seo_9acb0297d2f89056a8a21778872fd8c4&ictd%5BsiteId%5D=40131&_gl=1*993bur*_ga*MjgxNjM5MzczLjE2ODM1NTIyODU.*_ga_R1W5CE5FEV*MTY4MzU1MjI4NS4xLjEuMTY4MzU1MjgxNC42MC4wLjA.&_ga=2.188300012.553256050.1683552285-281639373.1683552285
50th Golden Anniversary Marketer
Thank you for reading the August/September issue of Marketer. Below are links to sources or further reading suggestions by the authors of the articles.
Our Love of Learning, Clare Kelly, CPSM
- https://www.weforum.org/about/the-fourth-industrial-revolution-by-klaus-schwab
- https://www.britannica.com/topic/The-Fourth-Industrial-Revolution-2119734
- https://www.houstonforesight.org/wp-content/uploads/2019/06/Future-of-Built-Environment_Draft.pdf
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-blockchain
New Leaders Coming to Terms with Being the Boss, Theresa Wynn
- https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/new-leadership-for-a-new-era-of-thriving-organizations
- https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/help-your-employees-find-purpose-or-watch-them-leave
- https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-boss-factor-making-the-world-a-better-place-through-workplace-relationships
- https://hbr.org/2022/11/3-skills-every-new-leader-needs?autocomplete=truehttps://hbr.org/2020/05/onboarding-a-new-leader-remotely?autocomplete=true
- https://www.bbc.com/worklife/article/20171018-the-10-biggest-misconceptions-about-being-a-leader
- https://www.bbc.com/worklife/article/20210805-how-to-escape-the-productivity-trap
- https://www.pewresearch.org/social-trends/2023/03/30/how-americans-view-their-jobs/
- https://www.pewresearch.org/short-reads/2022/12/02/for-todays-young-workers-in-the-u-s-job-tenure-is-similar-to-that-of-young-workers-in-the-past/
- https://www.linkedin.com/pulse/1-reason-why-employees-quit-managers-marcel-schwantes/
- https://www.valuepenguin.com/news/majority-workers-would-leave-job-becuase-of-manager
