SMPS is pleased to announce that Kleinschmidt Associates has been honored with the 2024 Marketing Innovation Firm of the Year Award. GinaRenee Autrey and Russ Sanford, FSMPS, CPSM, from Kleinschmidt accepted the award during Amplify A|E|C, the Society’s annual conference, on July 25, 2024, in Salt Lake City, UT.
Kleinschmidt Associates becomes the first-ever SMPS Marketing Innovation Firm of the Year. This SMPS award recognizes an SMPS member’s firm for its outstanding innovation in their marketing.
Kleinschmidt Associates (KA) provides engineering, regulatory, and environmental consulting for North American energy companies and governmental agencies. For over half a century, Kleinschmidt has delivered new ideas that offer practical solutions to tough problems and sensitive issues. Their goal is to bring energy, water, and the environment into balance so future generations will thrive.
Part of their strategy for growth has been to build brand dominance through themed content marketing and empowering programs that benefit and enhance the entire industry. KA’s Strategic Growth Group (SG2), which includes their marketing, business development, and proposal teams, conceptualized and implemented two major programs in partnership with their industry’s primary non-profit, the Hydropower Foundation (HF).
KA’s SG2 was responsible for everything from conceptualization to the launch and ongoing program promotion. The conceptualization process included discussions with industry professionals, interviews with students and faculty at universities, creation of a budget, and presentation to the HF board of directors for approval.
The success for KA in building brand dominance is measured through inbound leads and New Work Won (NWW). Kleinschmidt has reduced the number of competitive proposals from 100 to 65; has increased sole-source work from 70% to 84%; and reduced Cost of Winning Work (CWW) from 9.8% in 2019 to 5.6% in 2023.
“Kleinschmidt’s innovative approach to marketing is leading the way in the water power industry. The marketing professionals at the company are quite thoughtful in understanding the needs of the industry and then finding ways to effectively communicate/educate the messages in impactful ways. They also thoughtfully measure results and continue to refine their messaging. It’s delightful and inspiring to work with them.” – Marla Barnes, Vice President of Member and Industry Engagement, National Hydropower Association (NHA)
Congratulations, again, to Kleinschmidt Associates!
