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Marketer
SMPS announces new editor of SMPS Marketer journal
SMPS is pleased to announce that Clare Kelly, CPSM, has been appointed editor of Marketer, the Society’s award-winning journal. Prior to this new position, Clare
Category: Marketer
Marketer
Amplify A|E|C Preview: What’s New in 2023?
Amplify A|E|C will be here before you know it and the planning committee has been hard at work since the fall bringing together new speakers
Marketer
Building Inclusive Language
To support SMPS’ efforts to become a more inclusive organization and advocate for diversity, equity and inclusion across the A/E/C industries, the DEI Committee has
Marketer
Refresh Your Feed
For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn
Marketer
Blueprints 3.0 Emphasizes the Importance of the CMO
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective
Marketer
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around
Marketer
Mentoring: It Is a Two-Way Street
Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system
Marketer
To SMPS at 50: Happy Lth
It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter
Marketer
Does That Resonate With You?
Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates),
Marketer
From Slump To Star
Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves