Marketer
International A/E/C Business
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our
Category: Marketer
Marketer
Using Behavioral Science To Strengthen Your Brand
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is
Marketer
Virtual Business Development
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years
Marketer
Putting Thought Into Thought Leadership
The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren’t the same. You’ve probably heard the expression “helping is
Marketer
The More Things Change
Over the years, I’ve seen many folks in the A/E/C industries try to come up with new ways to win work, win clients, and fortify their brand in their respective
Marketer
Master Networking in a Way That Works for You
As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a
Marketer
How To Use Behavioral Science To Improve the Client Experience
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the
Marketer
Living Your Best Business Development Practices
Kicking the day off in a coffee shop, dining on fresh food from our own waters, or attending happy hours—this was Seattle pre-pandemic networking at Wiss, Janney, Elstner Associates, Inc.
Marketer
Marketing: The Original Innovation Team
Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture.
Marketer
Feeling Stuck? Get Inspired and Be Creative
As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped into creative environments over this
