![](https://www.smps.org/wp-content/uploads/2020/04/video_thumb.jpg)
SMPS publishes “How an Association Told Its Member Story” in Association Adviser
On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched