SMPS Foundation
Unlocking the Power of Research
Greetings SMPS Community, As we eagerly anticipate the Amplify A|E|C conference in July, I am thrilled to extend a warm invitation to you to join us in Salt Lake City.
Category: SMPS Foundation
SMPS Foundation
Nurturing Diversity, Equity, and Inclusion
A Reflection on Black History Month and Women’s History Month in the A/E/C Professional Marketing and Business Development Industry This is the perfect time to take a moment to reflect
SMPS Foundation
SMPS Foundation Board of Trustees Makes Plans for 2024
December has always been one of my favorite months of the year, in part because, for me, it has generally been filled with pleasant memories and is a time when
SMPS Foundation
Energized for the Future: Vision for the Coming Year
The SMPS Foundation is poised to embark on an exciting journey this fiscal year under the servant leadership of a talented, dedicated board of trustees. We share a common commitment
SMPS Foundation
SMPS Foundation Trustees Provide Inspiration and Insights
Many SMPS members are unaware of the SMPS Foundation. Many others are unsure about the Foundation’s purpose and what it should mean to them. Here’s something I’ve learned after nearly
SMPS Foundation
SMPS Foundation Research Only Works When You Use It
Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms large and small, and from
SMPS Foundation
Are You Using the SMPS Foundation’s Research Publications?
Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of
SMPS Foundation
Giving Means Different Things to Different People
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best
SMPS Foundation
Plan Today for Tomorrow’s Success
Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies
SMPS Foundation
Don’t Blink!
Do you recall as a kid feeling the summer would never end? I remember being so bored—nearly every day! Even the two-week Christmas holiday felt like forever. Now it seems
