SMPS Foundation
SMPS Foundation Research Only Works When You Use It
Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms
Category: SMPS Foundation
SMPS Foundation
Are You Using the SMPS Foundation’s Research Publications?
Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making
SMPS Foundation
Giving Means Different Things to Different People
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way
SMPS Foundation
Plan Today for Tomorrow’s Success
Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice
SMPS Foundation
Don’t Blink!
Do you recall as a kid feeling the summer would never end? I remember being so bored—nearly every day! Even the two-week Christmas holiday felt
SMPS Foundation
How Do You Define Leadership?
While there’s something I love about every season, spring is, by far, my favorite. The promise of new life, cool mornings and warm afternoons, the
SMPS Foundation
Understanding Why We Buy
A few weeks ago, I attended the SMPS Southern Regional Conference (SRC) in Oklahoma City, and it did not disappoint. Not only was it our
SMPS Foundation
Gratitude in the Midst of Chaos
Is it just me, or is it easy to get wrapped up in chaos this time of year? No pun intended. This certainly was the
SMPS Foundation
What’s Your Dream?
In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have
SMPS Foundation
A Last Look Back, Then Ahead
Your SMPS Foundation trustees met in Austin on July 21 for our annual planning meeting, our first in-person gathering since Build Business 2019. Little did