SOCIETY NEWS
![Don’t Blink!](https://www.smps.org/wp-content/uploads/2022/08/goodwin-1200.webp)
How Do You Define Leadership?
While there’s something I love about every season, spring is, by far, my favorite. The promise of new life, cool mornings and warm afternoons, the days getting a tad bit
![SMPS Advances: August 2022](https://www.smps.org/wp-content/uploads/2022/10/1280x570SMPSAdvances.jpg)
SMPS Advances: April 2022
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
![SMPS Member Danielle Hilmo](https://www.smps.org/wp-content/uploads/2022/03/MemberSpotlight-HilmoDanielle-1280x570-1.webp)
SMPS Member Danielle Hilmo
In our member spotlight, Danielle Hilmo takes time out of her busy day to chat with SMPS. Danielle is marketing manager for BWBR. She has been a member of SMPS
![How Being Filipino Has Kept Me Humble](https://www.smps.org/wp-content/uploads/2022/03/MemberVoices-KEnglish-1280x570-1-1.png)
How Being Filipino Has Kept Me Humble
When I was in college, one of my friends told me I was a coconut—brown on the outside but white on the inside. Like me, she was also Filipina and
![Network With Purpose](https://www.smps.org/wp-content/uploads/2022/03/Feb2022Marketer-NetworkWithPurpose1280x570.webp)
Network With Purpose
As an A/E/C professional, being self-aware and open to professional development and personal growth reaps rewards. One of the ways I invest in my professional development is by taking the
![Boundaries: A Top-Down Approach](https://www.smps.org/wp-content/uploads/2022/03/Feb2022Marketer-Boundaries-1280x570-1.webp)
Boundaries: A Top-Down Approach
Early in my career, I was the victim of several layoffs (seven, but who’s counting). In tight times, historically the first staff to be cut have been in marketing. Fast
![Overcoming Unconscious Bias](https://www.smps.org/wp-content/uploads/2022/03/Feb2022Marketer-OvercomingUnconsciousBias-1280x570-1.webp)
Overcoming Unconscious Bias
As recently as 2017, the term “cultural add” started showing up in the business lexicon. “Cultural fit” assesses how well a candidate or employee fits within the company today. Cultural
![Celebrating Women’s History Month in 2022](https://www.smps.org/wp-content/uploads/2022/03/WomensHistoryMonth-1280x570-1.webp)
Celebrating Women’s History Month in 2022
In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Semra Ergun, Senior
![Lou Zickler, SMPS Founder and Member #3, Passes Away](https://www.smps.org/wp-content/uploads/2022/02/louzickler_1281x571.webp)
Lou Zickler, SMPS Founder and Member #3, Passes Away
Louis “Lou” Edward Zickler, passed away peacefully at St. Francis Hospital on February 22, 2022, at the age of 76. He was an industry leader and a devoted husband, father,
![Get To Know SMPS Member Brad Thurman](https://www.smps.org/wp-content/uploads/2022/02/NatlEngineersWeek-1280x570-1.webp)
Get To Know SMPS Member Brad Thurman
E = m(bd)2 Hi, I’m Brad and an engineer. Or I was … but am, and that’s what this story is all about. I ended up as a marketing