SOCIETY NEWS
International A/E/C Business
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our
Using Behavioral Science To Strengthen Your Brand
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is
Virtual Business Development
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years
Gratitude in the Midst of Chaos
Is it just me, or is it easy to get wrapped up in chaos this time of year? No pun intended. This certainly was the case just a few days
SMPS Member Angie Cole
In our member spotlight, Angie Cole, MBA, takes time out of her busy day to chat with SMPS. Angie is director of marketing and business development for Lorentz Bruun Construction.
Knowledge Never Goes Unnoticed
The last year has taught us to be nimble and open to change, and to self-reflect. And that means we can never stop growing. Gaining knowledge—and learning from it—is a
Putting Thought Into Thought Leadership
The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren’t the same. You’ve probably heard the expression “helping is
The More Things Change
Over the years, I’ve seen many folks in the A/E/C industries try to come up with new ways to win work, win clients, and fortify their brand in their respective
Master Networking in a Way That Works for You
As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a
How To Use Behavioral Science To Improve the Client Experience
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the
