SOCIETY NEWS
Marketing’s Role in Customer Experience
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see
Beating the Unemployment Blues
It was just after lunch on a sunny afternoon during the last week of June 2019. It was going to be another meeting with the president of my previous firm
Crafting Your Firm’s Client Experience Workshop
Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you
From Struggle to Superpower
What Living Life in the In Betweens Has Taught Me About Adversity, Acceptance, and the Power of Authenticity. The last couple of months have been challenging for most of
Launch Your Thought Leadership Program in Four Steps
As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that
A Seat at the Table
As I look across the ranks, do I see me? It is, unfortunately, a common thought by people of color in the corporate world. That idea has traveled with me
Virtual Meetup—Your Creativity Workout: Online Boot Camp for A/E/C Marketers & Business Developers
Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your creative blocks. Our online bootcamp
Six Reasons To Improve Your Proposal Writing
Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets
A Message of Support
We share in the pain, sadness, and countless other emotions that our members are experiencing. Now is the time for us to be present and stand alongside one another.
Two Cents in Two Minutes—Working from Home
Working from home while also managing a household can be tricky. Even after two months, it can still feel chaotic. In our next episode of Two Cents in Two Minutes,
