SOCIETY NEWS
Always a Marketer
In 2010 when I started at Purdy-McGuire (PMI), I had been an HR director for a prominent general contractor in the Dallas area. The job at PMI was supposed to
Member Spotlight: Julie Witecki
In our member spotlight, Julie Witecki, CPSM, chats with SMPS. Julie is senior strategy consultant for FMI Corporation. She has been in the A/E/C industries since 2005 and an SMPS
Get To Know HQ Staff: Jackie Asekhauno
Jackie Asekhauno, who’s senior project manager of learning and experiences at SMPS HQ, took time out of her busy day to answer a few questions. Jackie calls Cary, NC, home
Lessons From the Summit: the Next Pinnacle
As this message is landing in inboxes and on the web, I’m preparing to land in Las Vegas for The Pinnacle Experience. It’s an SMPS event designed for experienced leaders
Does That Resonate With You?
Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in
From Slump To Star
Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and
Global Diversity Awareness Month
During October, Global Diversity Awareness Month pays tribute to the diverse minds and beliefs held by various cultures around the world. To honor this observance, SMPS member Alexandra Brown shares a
The Power of No
We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this
Leading With Authenticity
Leaders are made, not born. That was a session I attended at an SMPS conference in Portland, OR, in 1999. The session was led by Ted Sive, FSMPS, and Bill
Member Spotlight: Vanessa Martinez
In our member spotlight, Vanessa Martinez, CPSM, takes time out of her day to chat with SMPS. Vanessa is regional pursuit manager for Psomas. She has been a member of
