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Research & Publications
As part of your SMPS member benefits, enjoy complimentary access to select SMPS Foundation publications and special discounted pricing on others. Not an SMPS member? Join today!
2026 AI Quarterly Insight Report Q1
The Q1 2026 AI Quarterly Insight brings clarity to what AEC marketers are actually talking about right now—across general marketing, SEO, content marketing, influencer marketing, social media marketing, advertising, and AI—based on 90 days of real practitioner conversations.
Member: Free
Non-Member: $499
AI Quarterly Insight Report Q4
The Q4 2025 SMPS Marketing Trends report cuts through the noise of standard industry forecasts to deliver deep, actionable insights specifically for the Architecture, Engineering, and Construction (AEC) industry. This is not a simple list of “obvious trends” like vertical video; rather, this analysis uses generative AI to extract the Less Obvious and Least Obvious strategies that offer the truest potential for competitive differentiation in the coming year.
Member: Free
Non-Member: $499
Client Experience in the AEC Industry: Benchmarks, Insights, and Trends
Brought to you by the SMPS Foundation and research partner Client Savvy, a Clearly Rated company, this report examines the current state of Client Experience (CX) in A/E/C firms, offering insights into CX structures, benchmarks, outcomes, and best practices.
Member: Free
Non-Member: $449
Emerging Trends in A/E/C Marketing and Business Development
The SMPS Foundation, in partnership with FMI Consulting, launched a critical research initiative aimed at capturing emerging marketing and business development trends across the A/E/C industry in the United States and Canada.
Member: Free
Non-Member: $449
AI Quarterly Insight Report | Q3 2025
The SMPS AI Quarterly Insights Report for Q3 2025 delivers 125 pages of expert analysis on the latest trends shaping A/E/C marketing. From AI-powered content personalization to hyper-local engagement strategies, this report uncovers less obvious and non-obvious trends that will impact your marketing success.
Member: Free
Non-Member: $499
AI Quarterly Insight Report | Q2 2025
The SMPS AI Quarterly Insights Report for Q2 2025 delivers 76 pages of expert analysis on the latest trends shaping A/E/C marketing. A/E/C Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer.
Member: Free
Non-Member: $499
Building Resilience | A/E/C's Path Beyond 2025
At Amplify A|E|C 2024 the SMPS Foundation conducted an inaugural Trends Roundtable. Carla Johnson, of RE:Think Labs, facilitated this conversation and authored a follow-up report to transform your business strategy for 2025 and beyond.
Member: Free
Non-Member: Free
Positioning and Differentiation in AEC Marketing 2023
Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.
SMPS members: Free
Non-members: $49.00
Blueprints 3.0
SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.
Member: $99
Non-Member: $249
Theory Into Practice: The Neuropsychology of Influence and Decision-Making
SMPS members: Free
Non-members: $49.00
Powering Up Technology: A Spotlight on MarTech | 2019
SMPS members: Free
Non-members: $24.95
