SMPS BOOKSTORE

As part of your SMPS member benefits, enjoy complimentary access to select publications and special discounted pricing on others. Not an SMPS member? Join today!

Client Experience in the AEC Industry: Benchmarks, Insights, and Trends

Brought to you by the SMPS Foundation and research partner Client Savvy, a Clearly Rated company, this report examines the current state of Client Experience (CX) in A/E/C firms, offering insights into CX structures, benchmarks, outcomes, and best practices.

Member: $0.00
Non-Member: $449

Emerging Trends in A/E/C Marketing and Business Development

The SMPS Foundation, in partnership with FMI Consulting, launched a critical research initiative aimed at capturing emerging marketing and business development trends across the A/E/C industry in the United States and Canada. 

Member: $0.00
Non-Member: $449

AI Insights Report Q3 2025

The SMPS AI Quarterly Insights Report for Q3 2025 delivers 125 pages of expert analysis on the latest trends shaping A/E/C marketing. From AI-powered content personalization to hyper-local engagement strategies, this report uncovers less obvious and non-obvious trends that will impact your marketing success.

Member: $0.00
Non-Member: $499

AI Governance Policy Full Set

SMPS is committed to helping A/E/C professionals adopt AI responsibly. Our AI Governance Policy Templates help you mitigate risk, protect client and project confidentiality, and ensure ethical AI use across your teams. The full set includes all 6 templates.

Price: $2,499

AI Governance Policy: Firm Overview Template

This policy establishes a comprehensive framework for the ethical, responsible, and compliant use of Artificial Intelligence (AI) technologies, including generative AI, within your firm. It aims to maximize the benefits of AI while mitigating potential risks to data security, privacy, intellectual property, algorithmic bias, and legal compliance. 

Price: $399

AI Governance Policy: Opeartions & Administration Template

This outline provides best practices for operations and administration staff using AI tools within an A/E/C firm, adhering to the overarching AI policy framework. It emphasizes responsible AI usage, risk mitigation, and maximizing benefits while maintaining ethical and legal compliance.

Price: $399

AI Governance Policy: Marketing & Business Development Template

This outline provides best practices for marketing and business development professionals using AI tools within an A/E/C firm, adhering to the overarching AI policy framework. It focuses on responsible AI usage, risk mitigation, and maximizing benefits while maintaining ethical and legal compliance.

Price: $399

AI Governance Policy: IT & Technology Template

This outline provides best practices for IT and technology staff using AI tools within an A/E/C firm, adhering to the overarching AI policy framework. It emphasizes responsible AI usage, risk mitigation, and maximizing benefits while maintaining ethical and legal compliance. Given the IT department’s crucial role in maintaining security and managing data, these guidelines emphasize the secure and responsible development, deployment, and management of AI systems.

Price: $399

AI Governance Policy: Human Resources Template

This outline details best practices for using AI within the Human Resources (HR) department of an A/E/C firm, adhering to the overarching AI policy framework already established. It focuses on responsible AI implementation, mitigating risks, and maximizing benefits while ensuring ethical and legal compliance.

Price: $399

AI Governance Policy: Finance Template

This outline details best practices for using AI within the Finance department of an A/E/C firm, adhering to the overarching AI policy framework. It prioritizes responsible AI implementation, risk mitigation, and maximizing benefits while ensuring ethical and legal compliance. Special attention is paid to the sensitive nature of financial data.

Price: $399

AI Quarterly Insights Report Q2 2025

The SMPS AI Quarterly Insights Report for Q2 2025 delivers 76 pages of expert analysis on the latest trends shaping A/E/C marketing. A/E/C Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer. 

Member: $0.00
Non-Member: $499

Building Resilience | A/E/C's Path Beyond 2025

At Amplify A|E|C 2024 the SMPS Foundation conducted an inaugural Trends Roundtable. Carla Johnson, of RE:Think Labs, facilitated this conversation and authored a follow-up report to transform your business strategy for 2025 and beyond.

Member: $0.00
Non-Member: $0.00

MMR DEI Cover

Marketer Must-Reads: DEI in A/E/C

These definitive articles from Marketer include diverse perspectives from around the A/E/C industries and actionable tools for change.

Member: $24.99
Non-Member: $34.99

Marketer Must Read Branding cover

Marketer Must-Reads: Branding

These definitive articles from Marketer offer insights into creating a dynamic brand for your firm.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Thought Leadership

These definitive articles from Marketer offer thought leadership best practices to increase your firm’s visibility as experts in front of clients and competitors.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Business Strategy

These definitive articles from Marketer offer perspectives from leaders across A/E/C to expand your firm’s business goals.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Technology & AI

Discussions around the impact of expanding technology and the emergence of AI in the workplace from the Marketer Journal in partnership with OpenAsset.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Social Media

Engage audiences and grow your firm’s presence with this compilation of articles from Marketer.

Member: $24.99
Non-Member: $34.99

Blueprints 3.0

Blueprints 3.0

SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.

Member: $99
Non-Member: $249

Positioning and Differentiation in AEC Marketing 2023

Positioning and Differentiation in AEC Marketing 2023

Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.

Member: $0.00
Non-Member: $49.00

Theory Into Practice: The Neuropsychology of Influence and Decision-Making

Theory Into Practice: The Neuropsychology of Influence and Decision-Making

The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.

Member: $0.00
Non-Member: $49.00

MARKENDIUM

 MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The book-set is recommended Certified Professional Services Marketer (CPSM) study material.

Indiv. Domain Books (1-6): Paperback: $39.00 | Kindle: $29.00 Full Set: $174

Domains of Practice

The six Domains of Practice form the foundation of the SMPS certification program. When you earn the Certified Professional Services Marketer (CPSM) designation, you position yourself as an expert committed to the highest standards of professional excellence. In this guide, youll find the skill sets and knowledge areas needed for each domain of practice. The guide can be used to advance your career and build your business.

Member: $0.00
Non-Member: $0.00

CPSM Handbook

This handbook contains necessary information about the Certified Professional Services Marketer (CPSM) examination.

Member: $0.00
Non-Member: $0.00

Marketer Must-Reads e-book: Remote Work and People Management

Marketer Must-Reads e-book: Remote Work and People Management

These definitive articles from Marketer offer best practices on working from home—looking at technology, leadership, and team collaboration. Sponsored by CCS International.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Client Experience

Marketer Must-Reads e-book: Client Experience

These definitive articles from Marketer offer insights on how CX can help your firm create value for customers, retain their loyalty, and win more work.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Culture

Marketer Must-Reads e-book: Culture

These definitive articles from Marketer offer insights into creating a dynamic company culture that attracts top talent.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Proposals

Marketer Must-Reads e-book: Proposals

These definitive articles from Marketer offer insights to increase your firms chance of making the shortlist and winning work.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Focus Forward

Marketer Must-Reads e-book: Focus Forward

These definitive articles from Marketer offer best practices on shifting to a new way of doing business to stay ahead.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Business Development

Marketer Must-Reads e-book: Business Development

These definitive articles from Marketer offer best practices for developing business and moving your firm forward successfully.

Member: $0.00
Non-Member: $34.99

Marketer Must-Reads e-book: Digital Marketing

Marketer Must-Reads e-book: Digital Marketing

These definitive articles from Marketer offer all you need to know on marketing in today’s digital age.

Member: $0.00
Non-Member: $34.99

Marketer Must-Reads e-book: Leadership

Marketer Must-Reads e-book: Leadership

These definitive articles from Marketer offer insights to help you elevate your role as a marketer and get a seat at the table.

Member: $24.99
Non-Member: $34.99

A/E/C Marketing Fundamentals: Your Keys to Success

A/E/C Marketing Fundamentals: Your Keys to Success

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find “A/E/C Marketing Fundamentals: Your Keys to Success’ a useful introduction to marketing basics.

Paperback: $45.00
Kindle: $14.49

Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices

Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices

What will marketing look like in three years? In early 2019, SMPS surveyed its members, receiving 330+ responses. This report looks at impactful industry survey results highlighting current and anticipated marketing practices, top marketing approaches and trends, and necessary marketing and BD skills.

Member: $0.00
Non-Member: $0.00

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